Learn How to Create and Scale Great Messaging With AI and 0 Personalization

The truth is that the old GTM playbook is dead. Discover a brand-new one built for the here and now.

A FREE, 5-day email course breaking down everything you need to know to execute a GTM strategy that actually works.

What's Inside This Course?

Day 1: Predictable Revenue is Dead

Why slotting new tools into old GTM models creates more problems than it solves.

Day 2: Why The List is the Message

Internalize the paradigm shift: perfect targeting makes the message work.

Day 3: What is a Pain Qualified Segment
(PQS)

How to find unique insights that ZoomInfo won't give you.

Day 4: What is a Permissionless Value Prop (PVP)

Master the frameworks for crafting messages so good your audience would pay you for them.

Day 5: Build the GTM Engine & Scale

Operationalize your insights with modern tools (like Clay) and scale across channels efficiently.

Created by me, Jordan Crawford...

I've used this exact approach to help YC founders land critical meetings.
Advised top GTM tools like Clay.
Even briefly put "VP of Sales Engagement at Outreach" on my LinkedIn just to prove how broken the status quo is.

Ready To Stop Guessing And Start Connecting?

Ditch the old playbook. Learn how to build a GTM motion that actually works in today's market. Get Lesson 1 instantly.

Hooray! The first lesson of Who to Target and What to Say Crash Course is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Jordan.This email contains instructions to get started with our crash course, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)